Get Stinkin Rich With Your Niche
by
Gary Huynh
More focus equals more profits and less work.
When picking a market to target online though, the smaller market is the most profitable way to go.
Smaller markets, often called niche markets are an overlooked source of gold. There is a very small supply of information products that target niche markets. As a result, the demand is very high.
Look at it this way - just by changing your target market you can work less and earn more. Isn't that what you want?
The internet marketing industry is a very competitive market - there's no argument against that. So if you want to succeed with this target market, you'll need a killer sales letter, awesome graphics, powerful offers. In effect,you need to work really hard and be different just to get a decent conversion from visitors to customers.
Now turn your focus to niche markets such as left handed guitar players. Since you have less competition, you do not need to put forth your best effort. Just the fact that there is a low supply of information products for this niche leaves you in a very good position.
You can wipe the mat with the small number of competitors in your niche because it's very likely they don't have the marketing prowess you possess.
You can use some or all of the internet marketing strategies such as writing a catchy headline, doing joint ventures, creating upsells, backend selling, using guarantees and more.
Niche markets have always been popular and now they're catching on. You're leaving money on the table if you don't target these hungry folks who are willing to shell out lots of cash to solve their problems.
Now your only question is how to find what niches are profitable and second, how do you create a product for that niche?
You should use two tools to start out. Overture's* keyword inventory tool at http://inventory.overture.com* and Google. Type in a single term in the inventory tool. You will get back a list of all the terms that are related to your term and the number of searches conducted in overture in the last month for that term.
This is the general method for determining the demand for a niche. Usually you will want to find a term that gets at least 30,000 searches a month. You will also need to find a term that targets people who will spend money.
For example, I typed in Jokes in the inventory tool and "michael jackson jokes" came up with about 30,000 searches. Now this is a niche of people who like Michael Jackson Jokes but that doesn't mean they'll spend money for your info product.
To find out the type of terms in which you can make a profit from you should go to Google and type in your niche terms. On the right hand side of the search results, you'll see a bunch of ads called Adword ads.
The more Adwords ads you see for a niche term, the better because it shows that people are willing to spend money on that niche. Advertisers pay for those ads so if it wasn't a profitable niche, they wouldn't pay for advertising.
Creating a product for the niche is much easier than finding the niche itself. You actually don't need a product to make money. If you can find affiliate programs within the niche, then you can just promote the affiliate programs.
To create a product, you don't need to know anything about the niche. Just hire some ghost writers to do the work of writing for you. Before you do that though, it's best to learn what type of information people in that niche would pay for.
You can search through forums and read through the questions and concerns or you can interview a bunch of people in the niche. Just interviewing them will help you learn a whole lot about the people in the niche and what they're interested in.
If you interview a few experts in the niche, you might not even need to hire a ghost writer because you can compile the interview into an audio product and sell it as is.
Once you have the product created, just set up a webpage, autoresponder course, and viral ebook. Go post in the niche forums, advertise in the niche ezines, write niche articles and you'll experience how much easier it is to sell to a niche market than to the internet marketing crowd.
(*Editor's Note: The Overture Search tool is no longer available. Instead go to the Wordtracker Keyword Suggestion tool (it's free) and use this facility instead at http://freekeywords.wordtracker.com/).
About The Author
Gary Huynh is a reseller for Niche Factor, an ebook detailing 6 strategies for effective niche product creation and marketing. Get rich with your niche with less work. Visit http://www.onesourcebiz.com/nichefactor today.
