Product Creation: Ten Ways To Generate Ideas
Why is it that some niche marketers can churn out product after product with the ease of a Magician pulling rabbits out of a hat, while others struggle to think up a single product idea, let alone produce a product?
If you're finding it difficult to come up with product creation ideas here are ten ways to get your creative juices flowing.
But before we get to the tips themselves there are a couple of things you should do :
- Keep a note book and pen on you at all times and when an idea occurs
to you "write it down" so that it doesn't float off into the ether never
- Write down "every idea" that occurs to you "no matter how ridiculous it may seem" - don't pre-judge anything, one of your more zany sounding ideas may just turn out to be the catalyst for a real money maker.
OK with that said let's get to the 10 ways to find product creation ideas:
1. Look At Your Own Hobbies And Interests
Is there something there you could write an ebook or course about. Don't be put off by the idea that there's already a lot of products on the subject, everyone has their own unique viewpoint on every subject under the sun, yours may well be a winner with others who share your interest.
2. Improve An Existing Product
We've all bought products that didn't quite come up to expectations. If you have one of those products, you could use the idea as the basis for a new product, do some research on the subject and produce your own new, improved product filling in those areas that fell short of your expectations.
3. Combine Ideas And Improve On Them
This takes the idea in Tip 2 a step further. Take a two or more existing product ideas and combine them into a single new, improved product.
Once again do a bit of research, find some unique information so that you can add something extra to the original ideas.
4. Solve A Problem
In just about every field there are problems. Pick a field that interests you, hang out at related forums and message boards, identify a problem and create a product that solves it.
For instance, people with weight problems will buy ebooks on weight loss and diets, do a little research and you could create an ebook on recipes for weight loss or create a video on how to exercise those extra pounds away, or a combination of both.
5. Adapt An Existing Product For A Different Niche
Products can often be adapted to serve a different niche market. For instance if you have a course on painting in oils, it would be a fairly simple matter to adapt it to a course on painting in acrylics or water colours.
6. Combine Products Into A New Package
Grab some related products with Resell or Master Resell Rights (explained here) combine them into a new package and sell them as a set. (Make sure that there are no restrictions on doing this in the resell rights terms). For instance you could bundle web templates with scripts and specialised applications and call it something like "Webmasters Power Tools".
7. Use Public Domain Information
Every day Copyrights are expiring on books, movies, plays, songs, photographs, instruction manuals, posters, courses, reports and more. When the Copyright expires on a work it moves into the Public Domain. When this happens you can take it, repackage it and turn it into a product to sell.
8. Private Label Rights Products
Private label rights (PLR) products are products created by someone else which you can brand as your own and sell. On the internet this generally comes in the form of written, audio or video content, and sometimes software, that you can utilize just as if you'd authored it yourself. You never have to credit the original author(s) in any manner and you can modify or add to the content in just about any way want to.
9. What's The Current Hot Trend
Take note of what trends are hot by watching TV, checking out what the popular topics are in magazines and surfing the internet. For instance in the UK, at the time of writing, TV advertising seems to be obsessed with beauty and anti-aging products - Create a book or video on natural beauty tips and it would probably sell well.
10. Ask Your Web Site Visitors And Customers
This seems obvious when you think about it, but very few people do it. Ask your web site visitors and customers what kind of products they are interested in by posting a survey questionaire on your web site and offer a valuable freebie in return for taking the time to answer the questions.
When the answers come in, analyse them and choose the most popular, research and create a product to meet the demand. This is also a great way to connect with your audience and takes the guess work out the sort of products you should be offering.
In the next tutorial we will be looking at letting the niche product idea come to you. And no it's not an exercise in Zen meditation:-)
Very simply put these are products developed by a third party who sells license rights for you sell the product and keep 100% of the sale price. There are two basic types of resell rights products:
Resell Rights: A digital product that you buy with a license to sell on to your customers, but your customers cannot sell it on.
Master Resale Rights (Master Resell Rights): This licenses you to resell the product to your customers along with the Resell Rights that come with it. Your customer in turn can also resell the product to their customers subject to the terms of the license.