Product Creation: Let The Idea Come To You

In the last tutorial we looked at ways to generate niche product creation ideas. The next step is to find a suitable niche to exploit.

Many marketers teach you to hit the keyword research tools first, but I believe this is going about things backwards. It is much better to pinpoint existing markets or potential markets first - get your idea and your target group in focus first, then check the statistics to see how many searches are done per month on relevant search terms.

Why? Essentially, all keyword data tells you is what people are searching for and with what frequency. This does indicate existing markets, but it doesn't tell you exactly how hot that market is, or give you an idea of the types of products being purchased. There are much better places to look:

Online Idea Niche Sources

  1. Go to Amazon and look in their Best Sellers, Movers & Shakers, Most Wished For and Gift Ideas for various categories of products.

  2. Take a look at ClickBank's Marketplace and check out the various categories down the left hand side. When you click on a category it will take you to a results page sorted by popularity.

Offline Idea Niche Sources

  1. Go to your local bookstore and check out the trade and special interest magazines in their various categories you'll find that they are a pretty good indication of what subjects are popular.

  2. Take a note of what's being advertized on commercial television and radio - They can often trigger niche product ideas.

  3. You should also take a look at what types of new businesses are setting up in your area - you'll see why shortly.

It's easier to understand how to generate Niche Product Ideas if we walk through the process with a case study, so here we go with a niche I've been looking into recently:

Case Study

We're going to let the product come to us by browsing for content and thinking of ways to piece it together.

I have a couple of teenage granddaughters who seem to paint their finger nails in different colors and patterns at least once a week and sometimes more often. I then noticed that in several towns near where I live quite a number of nail bars/salons have opened up over a fairly short period of time offering Nail Art.

This was a light bulb moment and I wondered if the subject would make a viable niche to exploit on the Internet. To find out, this was my approach:

  1. Check on Google to see if it was a popular subject using the search query allintitle: "nail art". There were 1,410,000 competing pages with the search term in the title** - so it is a very popular subject.

  2. Check on Google for magazines on the subject using the search query allintitle: "nail art magazines" - There were 116 magazine entries with the serach term in the title, which is good as people don't waste their time compiling and publishing a magazine online or off if there isn't sufficient interest in the subject for people to buy it.

So far the niche is looking like it could be a go.

Now let's see if we find enough material to make up an info product. Let's take a look and see what's already out there in the public domain. The reason I look here first is because public domain material is free and almost ready made for publication.

This step takes us over to a search for "Nail Art" on Archive.Org and Creative Commons Search (both offer public domain material).

And bingo! There are three videos on the subject at Archive.org:

Video Demo: About Nail Art

Video Tutorial: DIY Chevron Nail Art

Video Tutorial: DIY Leopard Print Nail Art

Now let's go to Creative Commons Search and see what they have. Make sure there are ticks against each of these statements when you get there:

I want something that I can... Tick Boxuse for commercial purposes;
  Tick Boxmodify, adapt, or build upon.

Are there more videos we can use? When we click on YouTube we find literally hundreds listed under the Creative Commons license. These videos would be perfect to turn into a product. We could bundle them with an ebook on DIY Nail Art.

Our next step is to see if there is any Private Label Rights (PLR) products on the subject that we can use to produce our product or products.

Back at Google we type in "Nail Art PLR" (in parenthesis) - And yes at the top of the page is Timpa PLR with an article pack of 22 articles on Nail Art with with a total word count of 23039. Here's the list of articles, they will cost just $14:

Article Title Word Count Article Title Word Count
Acrylic Nail Designs 819 How to Make Designs on Your Nails 689
Christmas Nail Art Designs 864 Japanese Nail Art Designs 641
Creative Nail Designs 590 Nail Art Designs 566
Easy Nail Designs to Do at Home 1218 Nail Art Ideas 665
Freehand Nail Art 749 Nail Designs for Kids 965
French Manicure Designs 873 Nail Designs for Prom 862
French Nail Tips 563 Nail Polish Designs 676
Halloween Nail Art Ideas 790 Pedicure Designs 892
Hand Painted Nail Designs 837 Short Nail Designs 850
How to Do Nail Designs at Home 744 Simple Nail Art Designs 589
How to Draw Flowers on Nails 839 Toenail Design Ideas 671

That's enough for three or four ebooks or a complete online course with which we can include the videos we found.

Next step.for our product on Nail Art we're going to need photos to illustrate the product, so let's check to see if there is anything available in the public domain again.

Go to the Creative Commons site again and type in nail art (without parenthesis). Once again make sure there are ticks against each of the statements

I want something that I can... Tick Boxuse for commercial purposes;
  Tick Boxmodify, adapt, or build upon.

Click on the links for Flickr and Google Images and we find hundreds of high quality photographs to use to illustrate our product Here's a couple of examples:

Nail Art - Example 1   Nail Art - Example 2

All we have to do now is put our material together. Now, that was easy wasn't it?

This is one way of approaching product creation. Let the idea come to you as you notice stuff in your everyday life. You can generate your ideas and create your product at the same time simply by following these steps.

Essentially, as we have already seen, almost anything you can think of can be turned into a product. All you need to do is start thinking in terms of value...

...In case you're wondering how you place a value on a product you didn't create from scratch, especially if you employ public domain material, just remember this:

You are doing the work of locating and packaging the information that you sell. You are charging for your time and effort - as well as your own intellectual property: The idea!

You may have noticed that we haven't done any keyword research on the niche yet. To be honest with you, based on what we've found in the way of materials and information, I would go ahead and develop a website for the product. But for completeness, we will take a look at assessing the potential of the niche in the next tutorial.

(** I use the search query format allintitle: "keyword/phrase" as the title is the first thing people see in the search results and tells them what the page is about).

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